Reduce the risk & severity of picky eating

The 100 First Foods™ approach is an effective, safe way to expose your baby to a wide variety of foods, flavors, tastes and textures that helps children achieve diet diversity. This approach reduces the risk and severity of picky eating so that you don’t have to short-order cook for selective eaters or buy processed baby foods.

Honor your baby’s ability to self-feed

Baby-led weaning allows your baby to be an active participant in family mealtimes. The 100 First Foods™ approach fosters feeding autonomy from your baby’s first bites. Learn how to establish mealtime routines and boundaries as well as consistent eating environments that promote healthful eating habits and naturally balanced meal structure.

Create a safe, stress-free mealtime

With the 100 First Foods™ Daily Meal Plan and program, you’ll never worry about which foods to feed your baby next! Expert guided food preparation videos, instructions and recipes help move your baby through trickier textures, safely introduce potentially allergenic foods and reduce choking risk so that you can avoid overwhelm and start enjoying mealtimes with your baby.